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Social Media: 2019 Image Size Guide

07 Feb, 2019

Social media can be a minefield, especially when it comes to images. With sizes differing from Facebook to Twitter, make sure your content is on point.

Social Media: 2019 Image Size Guide

The face of social media is constantly changing, and for the platforms themselves it’s nothing different. For marketeers it’s a case of adapt or fail in the crowded world of instant news, information and communication. It all comes down to what you can do to stand out from the competition.

Why imagery is crucial

It might seem obvious but imagery as well as video is vital to any content strategy for brands.

When putting together your brands objectives and strategies text is vital, it’s how we communicate and how messages are delivered. But what you have to ask yourself is, will it capture an audience?

The introduction and success of platforms such as Instagram have forced brands to lead their digital strategies with visuals, this move has forced the need to adapt for other social platforms too.

Social Media: 2019 Image Size Guide

t’s a well-known fact that posts with images are shared more around social networks, the sheer mechanics for sharing posts focuses around image-based posts rather than text based. However it is important that your posts are engaging your brand’s audience. Through his research, leading digital marketer Jeff Bullas has gathered significant data surrounding social media and user behaviour. One thing to really note from Jeff’s studies is that posts with images generate 37% higher engagement with users. That’s a significant jump for what may be a relatively straightforward process of content creation.

What does this mean for your brand or business? Utilising visuals around content is key, especially on the big three social platforms for marketing and PR, Facebook, Twitter and Instagram.

Optimise your images

As stated, images can make a real difference to your content and help to increase all matter of engagements and shares, but how can you ensure that the visuals you create will deliver.

Ensuring the subject of your visual and the messaging is an obvious first step, but making sure they are seen is important. Every social channel has a different display mechanic, allowing for different size images to be uploaded. It’s at this point where attention needs to be paid.

Your messaging may be purely visual, it may include an overlay of text, either way if your image is the wrong aspect ratio or size for the platform then automatic cropping could leave you and your audience missing out. Unfortunately, one size does not fit all.

We have put together some handy images for three of the major social media platforms to help you understand image sizes and how you can optimise your social media images to get the best results.

Facebook

Social Media: 2019 Image Size Guide

Image dimensions –

  • Profile – 180 x 180 px
  • Cover – 820 x 312 px
  • Image posts – 1200 x 630 px
  • Image and link posts – 1200 x 628 px
  • Slideshow ads – 1200 x 720 px
  • Stories – 1080 x 1920 px

Twitter

Image dimensions –

  • Header – 1500 x 500 px
  • Profile – 400 x 400 px
  • Post – 440 x 220 px

Instagram

Image dimensions –

  • Profile – 110 x 110 px
  • Posts – 1080 x 1080 px
  • Square ads – 1080 x 1080 px
  • Landscape ads – 1080 x 566 px
  • Stories – 1080 x 1920px

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