Now in its 16th year the Love British Food campaign was born out of the Food & Mouth crisis in 2002. It’s a grassroots initiative that brings together town and village communities, schools, hospitals, nursing homes, restaurants, pubs and of course the public, all united in our love of home produced food. The campaign culminates in British Food Fortnight which ties in with harvest festival and is the perfect opportunity to spread the #BuyBritish message far and wide.
Every year our aim is to build on the successes of the previous year and get our message out to more people than ever so we start planning early. Part of that process is working closely with our wonderful partners including the likes of the WI, Campaign to Protect Rural England, National Trust, British Culinary Federation, National Association of Catering in Care, National Federation of Young Farmers Clubs (NFYFC), The Church of England and TUCO (the University Catering Organisation).
Adding their weight to the campaign are our incredibly valuable ambassadors with legendary chef Raymond Blanc and well-being writer and farmer Liz Earle leading a growing list of supporters.
And each year more and more communities take part with foodie festivals, then there are fun and educational activities in schools, menu promotions across food outlets and not forgetting British food served in hospitals and care homes.
2017 was our best year yet. We ran our first ever foodservice summit involving leading industry operators. And our press launch in March was a winner, generating a raft of high-profile publicity. The campaign itself resulted in over 1.5million British meals served during British Food Fortnight through schools, universities, hospitals, care homes and corporates. 3,000+ shops, restaurants and pubs took part in addition to thousands of events in villages and towns.
This year the lovely Candice Brown of Bake Off fame has pledged her support and with Brexit on the horizon now is the time to appreciate the wonderful choice and quality of our British produce and give as much support as possible to our food and farming industries.
Grassroots campaign bringing together all sectors of the community to celebrate British food. The successful British Food Fortnight is an annual culmination of foodie events across the country each September.07 Feb, 2018
FML PR launch brand new poultry industry awards and organise the judging and awards ceremony05 Feb, 2018
A quick look at how FML PR reached some key radio stations for the British Turkey campaign09 Jan, 2017