We were asked to talk up the great taste of turkey ahead of Christmas so what better way than to deliver delicious turkey to poplar radio presenters. We wanted impact so went with a whole roasted turkey and added some buttered rolls so presenters could enjoy hot-filled turkey baps for lunch.
FML managed to twist the arm of a top home economist (thanks Vic!) who kindly agreed to start cooking our turkeys at 4am to ensure our deliveries were in good time, starting with the breakfast shows.
On Friday 9th December 5 beautifully succulent roasted turkeys from British Turkey and the TFTA winged (sorry!) their way across London. The results, well, they speak for themselves…..
Chris Evans tweeted a picture of himself enjoyed his turkey roll.
On-air mentions from:
Chris Evans Breakfast Show, Radio 2 – full key messages were read plus websites
Chis Moyles – The Chris Moyles Show, Radio X – highlight of whole turkey plus website
Toby Anstis, Heart London 106.2 – brief mention thanking for whole turkey
Simon Mayo, Drivetime, BBC Radio 2 – thank you for delivery
Plus Twitter Coverage:
Chris Evans Breakfast Show, Radio 2
Toby Anstis, Heart London 106.2
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A quick look at how FML PR reached some key radio stations for the British Turkey campaign09 Jan, 2017