A couple of weeks back on Feb 24 th Facebook launched their new feature for users to define their feelings on posts. With the existing and long standing Facebook Like staying present, there was a roll out to all users and brands for Facebook Reactions.
This new feature allows users to put across a more personal stance on posts from both their friends and brands and has opened up a potentially greater scope for measuring reactions to posts from your business as part of your Facebook Marketing strategy.
Recently in his great post on the topic of Facebook Reactions, Kevin Shively of Simply Measured alluded to the 2015 study undertaken by TrustRadius and how the top challenge for social marketers isn’t necessarily measuring their engagement from users but more measuring and justifying the return on investment of their social strategies.
This new move from Facebook to incorporate reactions into posts may not prove particularly helpful with the justification of ROI in your Facebook Business strategy, however it can certainly open doors to help you measure the strength of your Facebook presence and trust with fans and friends of fans alike.
Reactions in a word are simply that, reactions, they are something that should be included within your social measurement moving forward as they can help brands to identify with their audience and above all allow for a more influenced and insightful steer on future strategies. So be sure to measure this new metric that Facebook has introduced and look to encourage the use of these reactions among your fans.
Utilising and encouraging these reactions is a positive stop to growing awareness with your current audience and can certainly help you drive business and further increase your audience and reach.
Let us know what you think about Facebook’s new reactions and how they’ve made an impact for you?
Our seasoned team of event managers notched up another sterling performance at this summer’s BBC Good Food Show24 Jul, 2019
Online review sites can be difficult to manage for chefs and restaurants, but when it comes to online reputation management you need to tread carefully.28 Feb, 2019
Social media can be a minefield, especially when it comes to images. With sizes differing from Facebook to Twitter, make sure your content is on point.07 Feb, 2019