Get a Taste for Ocean Spray

18 Mar, 2015

Wading in on cranberries. Putting on a show for journalists and photographers.

The Challenge:

Create a mock cranberry harvest to visually captivate and engage with audiences and to give them the opportunity to 'get a taste for Ocean Spray'

What We Did:

We partnered with Hampton Court Palace Flower Show to stage a visually stunning cranberry flower-shaped installation on the iconic Palace Long Water. Ocean Spray farmer-owner Adrienne Moller dressed in waders unveiled this incredible one-off display of millions of vibrant scarlet cranberries for waiting photographers and journalists. The water feature was supported with a special cranberry garden to replicate the picturesque New England home of the Ocean Spray farmers' co-operative. Adrienne and her wonderful family were on hand to explain the ways in which cranberries are grown and harvested and the extraordinary history and heritage of this popular wetland fruit. Visitors tasted the pick of the cranberry crop throughout the show, which showcased new Ocean Spray® 50% Less Sugar* Berry & Cranberry Blend juice drink and Ocean Spray® Cranberry & Mango Juice drink. And celebrity cook, Sophie Grigson was one of our special guests demonstrating the versatility of cranberries within the show's Growing Tastes cookery theatre. Over 100 VIP guests were invited by Ocean Spray to attend the Preview Evening and have their photo taken in amongst the cranberries. In addition a briefing to health professionals on the latest scientific research behind cranberry was very well received.

Ocean Spray PR teams from across Europe made the trip with some of their key media.

Results:

A UK consumer reach of 223.6million was achieved across print and digital channels.